Introduction

Pringles teamed up with Disney/Pixar for an 11-brand marketing and promotional partnership for The Incredibles. The hilarious action-packed animated adventure about super-heroes Academy Award winning creators of Toy Story, Monsters, Inc. and Finding Nemo. This partnership represents the first collaboration between the largest consumer packaged goods company in the world, P&G and the most successful animated production duo in history Disney/Pixar.

 

Stafford co-negotiated the master promotion, multi-brand agreement in collaboration with Lori Cloud from Creative Artists Agency, C.A.A. Stafford created and managed the execution for the Pringles and The Incredibles promotions.

Four Separate Pringles Promotions
  • U.S. Theatrical – Pringles Prints™
  • U.S. Theatrical – Rebate promotion (movie soundtrack purchase)
  • Canadian Theatrical – On-pack w/ retail customization
  • U.S. DVD Release – Rebate promotion (DVD purchase)

Watch North American :30sec TV Spot

Watch North American :15sec TV Spot

Watch More Project Video

U.S. Theatrical – Pringles Prints

Program Elements
  • 80 million Pringles Prints™ units
  • On-pack with SKU’s featuring each of the main characters
  • Hundreds of exclusive film trivia printed on crisps (facts and phrases from the movie)
  • Line art images of the main film characters printed on crisps ‘drive-to-theatre’ message on crisps (movie releases Nov. 5th, 2004)
  • :30 second and :15 sec TV spot run on broadcast, cable & syndication
  • Thousands of Pringles Prints™ free standing retail displays
  • FSI: P&G Brand Saver coupon insert delivered to over 50 million HH’s.
  • BrandSaver.com e-mail newsletter drop
  • Public Relations Campaign including celebrity outreach

Canadian Theatrical On-pack

The Incredibles Pringles promotion in Canada is a national on-pack art conversion with “collectors can” and a retail customization overlay with Loblaws, the country’s largest grocer.

Program Elements
  • On-pack art conversion “collectors cans” featuring a different character on each SKU
  • Special promotion 25% More! package
  • Loblaws MOVIE CASH retail customization
  • Consumer offer: Buy 4 cans of
    Pringles and receive a FREE child’s movie ticket ($9.00 value)
  • Pringles free standing retail displays at Loblaws

U.S. Rebate Promotions

Soundtrack
DVD Release

A consumer offer by Disney Records carried on Pringles packaging.

Consumers who purchase the Pringles promotional can qualify for a $5.00 mail-in rebate for The Incredibles soundtrack & storyteller CD’s.

Activating in February 2005, in support of The Incredibles DVD release on March 15th, this promotion is a DVD rebate program.

Millions of Pringles Snack Stacks units
with on-pack art conversion with individual SKU’s featuring main characters

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Pringles® is a registered trademark of The Procter & Gamble Company.
The Incredibles ©2004 Disney/Pixar.
Project executed under a consulting contract between Shaky Egg Communications Inc. and GREY Alliance.