Overview

Working directly with Mitch Grossbach GM of Ford Models Media and Adam Zelinka from Fanatical Marketing, Stafford managed through a highly successful clickable-video promotion for Fruit of the Loom underwear. Featuring models from Ford Models Inc., the leading management company for models and style artists globally for more than 60 years.

  • FRUIT OF THE LOOM - FORD MODELS - VIDEOCLIX

EXECUTION ELEMENTS
The Fruit of the Loom execution deployed the VideoClix ‘click & vote’ contest engine. Viewers were prompted to vote for their favorite video, out of five exclusively produced segments, for a chance to win an all expenses paid trip to New York City including a lunch with a Ford Model.

  • FRUIT OF THE LOOM - FORD MODELS - VIDEOCLIX

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All product names, logos, and brands are property of their respective owners. Ford Models logo is a registered trademark of Ford Models, Inc. Fruit of the Loom logo is a registered trademark of Fruit of the Loom Inc. VideoClix logo is a registered trademark of VideoClix Technologies Inc.