Win the Jedi Challenge!
Stafford, under contract with Alliance New York (WPP) and working with the P&G European Pringles division, successfully negotiated an 12-country joint-promotion between Pringles and Lucasfilms for the final instalment of this venerable franchise.
Stafford secured the property for Pringles, beating out the brand’s #1 competitor to become the official snack partner for the Star Wars III release in Europe.
Watch European :30sec TV Spot
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Pringles® is a registered trademark of The Procter & Gamble Company.
TM & © Lucasfilm Ltd. All rights reserved.
Project executed under a consulting contract between Shaky Egg Communications Inc. and GREY Alliance.