Win the Jedi Challenge!
Stafford, under contract with Alliance New York (WPP) and working with the P&G European Pringles division, successfully negotiated a 12-country joint-promotion between Pringles and Lucasfilms for the series cap of this venerable franchise.
Stafford secured the property for Pringles, beating out the brand’s #1 competitor to become the official snack partner for the Star Wars III release in Europe.
![](https://brentstafford.com/wp-content/uploads/2015/11/STAR-WARS-CAN-COLLAGE-VERSION-2-MAIN.jpg)
Watch European :30sec TV Spot
Territories
![](https://brentstafford.com/wp-content/uploads/2015/11/EUROPE-GLOBE-NEW-ADJUSTED.jpg)
Customized Websites
U.K.
![](https://brentstafford.com/wp-content/uploads/2015/11/WEBSITE-UK-HOME-PAGE.jpg)
Denmark
![](https://brentstafford.com/wp-content/uploads/2015/11/WEBSITE-DENMARK.jpg)
Netherlands
![](https://brentstafford.com/wp-content/uploads/2015/11/WEBSITE-NETHERLANDS.jpg)
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Pringles® is a registered trademark of The Procter & Gamble Company.
TM & © Lucasfilm Ltd. All rights reserved.
Project executed under a consulting contract between Shaky Egg Communications Inc. and GREY Alliance.