Get Yourself a Guru! is the mantra at Howdini, a women’s orientated How-To site providing life’s instruction manual in HD video. Founded by two former executive producers from ABC’s Good Morning America, Howdini is a pioneer in the production of brand-integrated content and only uses only well-known, bona fide experts, to convey answers to consumer’s questions.
Stafford developed an in-depth strategic alliance with Howdini’s parent company Touchstorm, LLC and from that partnership several clickable-video projects with tier-one brand clients were executed.
The Kraft Kitchens Favorites execution featured 80 clickable videos released over a 12-month period and the the Betty Crocker execution featured 35 clickable videos. Both programs provided viewers upon object-click: additional recipe information & instructions; info & links on products used in-video; food fun facts, trivia & tips; links to retail channel partners i.e. Wal-Mart, Target…
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All product names, logos, and brands are property of their respective owners. Betty Crocker logo is a registered trademark of General Mills, Inc. Kraft logo is a registered trademark of Kraft Foods Inc. Howdini is a registered trademark of Touchstorm, LLC. VideoClix logo is a registered trademark of VideoClix Technologies Inc.