Account Pitch & Strategy
Just as wireless handheld video gaming was breaking through into the mass consumer market, executives from Grey Global Group asked Stafford to bring his expert knowledge of the video game industry to an elite team of 5 global agency representatives to work on the Nokia N-GAGE pitch.
Working directly with Carolyn Carter, President of the Grey Global Group Europe, Middle East and Africa, Stafford provided key insights and strategic direction which played an integral role in the awarding of the $100 million advertising account to the Grey Global Group (WPP).
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