PEO Experts is a $110-million Florida-based insurance and employment brokerage company. Its mission is to relieve the relentless burden and high cost of workers’ comp insurance coverage, employee management and payroll and tax administration for small to mid-sized businesses primarily in the construction industry. In 2005, Stafford conducted an in-depth brand equity and sales process review and then developed and executed PEO Experts new sales and marketing campaign.

STRATEGIC REVIEW
Stafford led a complete review and revamp of the following:

• Competition
• Value Proposition
• Prospect Messaging

• Sales Process
• Association Partnerships
• Pricing

BRAND REVAMP &
MARKETING PLANNING / EXECUTIONS
Stafford led the development and execution
of the following:

• Logo Redesign
• New Tagline & Sell-lines
• Sales Proposal Package
• Sales & Marketing Plan
• Postcards & Brochures
• Direct & Email Marketing Campaigns
• Telemarketing & FX Blast Campaigns
• Out-of-home Catering & Delivery Truck Ads
• Out-of-home Billboards
• Guerrilla Marketing
• Trade Magazine Ads
• Business Card & Letterhead Redesign
• Website re-write & production

POSTCARD (MAIN)

CATERING TRUCK ADS (CONSTRUCTION)

All product names, logos, and brands are property of their respective owners. PEO Experts logo is a registered trademark of PEO Experts Inc.