E3 Electronic Entertainment Expo Los Angeles – Brent Stafford speaking on Agency Expert Panel – Part 2
3.2 – Marketing Solutions for Every Budget
Wednesday, May 14, 2003, 11:30 AM – 1:00 PM
How do you create and execute an effective marketing and promotion campaign that works with your game’s unique content and company’s fixed budget? Maybe you want your ads on network TV, but can you afford it? You might want your game previewed in Time and Entertainment Weekly, but do you know who to call? And how would you narrowcast a message to the enthusiast community for a game that is too niche for mainstream press or TV? A panel of marketing experts will use three hypothetical budgets – $20,000, $250,000, and $1 million — and discuss the best methods to promote a game, create brand awareness, and drive sales within the limitations of each.
Moderator: Brian Baglow, Founder and CEO, Indoctrimat PR
Panelists: Liz Allen, Director of Marketing, LucasArts Entertainment
John Heinecke, Director of Global Brand Management, Activision
Brent Stafford, Development Director, Entertainment, Alliance