Mezzi is a high-end luxury brief case brand that engaged Brent Stafford and Shaky Egg Communications Inc. to negotiate and leverage a developing deal with Def Jam Records and Jay-Z for a product integration and promotional campaign for the release of Jay-Z’s “Show Me What You Got” video, the lead single on Jay-Z’s first coming out of retirement album titled “Kingdom Come” (2006).
The promotion offered the chance to win a $10,000 grand-prize trip for two to Monaco and a Jay-Z autographed Mezzi briefcase. The campaign was promoted on the Deff Jam Records and Jay-Z home pages and the Mezzi brief case was prominently featured on camera in the video.